Business skills support

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What makes your setting special?

Underlying all of your marketing activity should be a number of key “USP”s or unique selling points.

Your unique selling points are the things that you do really well, that you know appeal to your customers and that help you to stand out from your competition.

If you have invested time and effort making sure that you and your staff are qualified to the highest level – make sure you let people know about it!

If you have a particularly good outdoor area – highlight it in your marketing!

If you’ve got brilliant OfSTED reports – shout about it!

If you’ve got the best location and loads of parking – tell people!

Key questions to ask yourself;

  1. What are you really good at?  What sets you apart?
  2. Why did your current customers choose you?
  3. What do your ideal customers value most from their childcare provider?
  4. What do other settings focus on in their marketing?

 

Business Planning Financial Planning & Managment Marketing & Sales Market Research Marketing Methods What makes your setting special? Customer Service Making the Sale Managing People Governance & Legal Structures Other sources of support
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